ABSTRACT
Shared automated vehicles (SAVs) have the potential to significantly contribute to net zero goals by reducing traffic congestion, minimising private car ownership, and providing accessible transportation options for non-drivers. However, successfully implementing SAVs requires a thorough understanding of user acceptance factors, particularly among private car owners and drivers. This chapter describes previous research attempts to explore the attitudes, perceptions, and preferences influencing the adoption of SAVs among this crucial user group. An online asynchronous focus group involving 21 British drivers investigated the factors that would encourage a shift from private vehicles to SAVs. Service quality, trust, and price value emerged as the three most prominent factors affecting user acceptance of SAVs. Shared space quality, security, and trusting co-passengers were identified as additional service quality and trust indicators. The findings contribute to developing a conceptual SAV technology acceptance model, extending the Unified Theory of Acceptance and Use of Technology (UTAUT2). The insights gained from this study can inform the development of targeted strategies and policies that encourage the transition to SAVs, supporting the global push towards sustainable urban mobility and net zero emissions.
