ABSTRACT
Unlike typical organisations where the essential knowledge and resources for change flow through formalised hierarchies, structures and trainings, universities often have diverse and disjointed schools and faculties that all coexist under a singular brand. Social network analysis (SNA) has shed light on underlying forces that affect consensus building, community decision making, belief systems and the diffusion and adoption of innovations. SNA is useful in allowing us to augment and contextualise attribute-based data with the relationships between actors having an effect on the actors themselves. SNA's focus on social influences also make it distinct from theories in decision-making research such as utility theory and prospect theory that consider individuals who make decisions impervious to external influences. Stag University is a business university in Austria that is renowned in Europe for its thought leadership, state-of-the-art campus and robust academic credentials.
