ABSTRACT
The academic journal publishing route has become de rigueur for a successful academic career in a top tier school. The most serious aspect of the current system is that it has become mostly self-serving and self-sustaining rather than responding adequately to the needs of external stakeholders - management, government and society. History is replete with examples when change was imposed on organisations from the outside when those inside refused to accept the need for change. The most extreme high impact change would be a crisis. In the business school and university context, this might come in the form of major change in the demand for our services, possibly a major reduction in postgraduate international students, which obsoletes current business models, leading to financial crisis and major change.
