ABSTRACT
This chapter explores the multifaceted impact of artificial intelligence (AI) on organisational structures, work environments, and human beings. It highlights AI’s capacity to induce paradigm shifts in how to steer companies, challenging traditional economic models and organisational hierarchies.
Key points include AI’s role as an enhancer of human performance, in reshaping job roles into tasks, radically enhancing productivity, and necessitating lifelong learning due to rapid technological advancements. It advocates for transitioning from hierarchical structures to fluid networks that prioritise skills over roles and value set to tasks rather than roles.
Furthermore, this chapter discusses the transition to “economies of data”, where value exponentially grows with data accumulation, emphasising user involvement and service-oriented business models, where “intelligence” is at the core of every company.
Europe’s lack of direct ownership and control over digital infrastructure, privacy, and ethical concerns surrounding AI stresses the need to build the capability to create groundbreaking innovation within AI to ensure it serves as a force for good, enhancing human capabilities while promoting equity and sustainability.
Many humans – not just a handful – must determine how to use AI to build our future society, organisations, and way of spending our time and life.
