ABSTRACT
The call for business higher education to be more impactful is growing louder and more articulate. The Principles for Responsible Management Education were launched in 2007, the Responsible Research in Business and Management movement formalised in 2016, and the Association to Advance Collegiate Schools of Business standards on societal impact for business school accreditation were updated in 2020. These advances, along with the widespread general adoption of the United Nation Sustainable Development Goals, are indications within just the past decade or so that the paradigm of business higher education is shifting. Scholarship with a disciplinary focus at peer-reviewed journals with the highest academic standards will always remain at the core of research that is responsible, rigorous, and impactful. But there is more to be done. This chapter illustrates how stimulating innovative research can, and often does, start with curiosity-driven scholarship motivated by the value-chain of research in the academy.
