ABSTRACT
A common criticism of business and management schools across the world is that they are not sufficiently invested in solving wider societal problems and concerns. Indeed, several schools are working hard to improve their external stakeholder engagement and to emphasise their social dividends and relevance, that which is commonly described as ‘public good’, or that which is referred to as ‘public value’ at Cardiff Business School. One example of this public value is the initiative to make Wales anti-racist. This example is significant because it is the first major national-level initiative on anti-racism by a ‘Western’ government. It is also notable because the design, development and implementation of the plan has been led by research emerging from Cardiff Business School. The work to make Wales anti-racist is huge and is one that will face many obstacles and challenges. However, it is certain that the Anti-racist Wales initiative has laid the foundation for societal changes that are likely to be profound.
