ABSTRACT
Like corporations, business schools have struggled with their sense of purpose. Critics accuse business schools of lacking engagement with practice, promoting bad management theory, and failing to cultivate an ethos of professionalism in management. Most of the criticisms leveled at business schools derive directly from how we conduct management research. To illustrate how values can inform and advance management research this chapter examines the research strategy of the Peter B. Gustavson School of Business at the University of Victoria in Canada. The school has a long-standing commitment to the advancement of research that grants priority to human, social and environmental interests. Most business schools acknowledge a commitment to sustainability, which encourages organisations and individuals to reduce human impact on nature. Regenerative sustainability, by contrast, seeks to go beyond minimising human impact by innovative practices designed to restore and revitalise the natural and social environment.
