ABSTRACT
This book explores how experiences and sustainability can be understood, developed, and managed within the service industries. Firstly, it introduces the concept of sustainability and presents models for translating it into practice, with examples from nature-based tourism, renewable energy, and multisensory marketing. Secondly, it highlights innovative approaches, including workplace curiosity as a driver for sustainable innovation, the influence of digital and physical environments on tourist behaviour, volunteer engagement in cultural education, and the role of social media and film festivals in shaping sustainable destination images. Thirdly, it focuses on strategic management of sustainable experiences, covering festival planning, themed entertainment, brand relationship quality in events, children’s sense of belonging, and museum design for engagement. Finally, it looks ahead, presenting transformative and regenerative experience designs and examining co-creative and co-destructive processes in destination development. A case study illustrates regenerative tourism through collaborative governance. The book concludes by synthesising key insights and outlining future research directions. Through empirical examples and theoretical frameworks, the book offers valuable perspectives on how experiences can contribute to environmental, social, and economic sustainability in service contexts.
