ABSTRACT
The findings from the book illustrate that sustainability in services is shaped by translation functions – political, legitimising, interpretive, and instrumental – guided by organisational context. Multisensory design enhances memorable, eco-friendly experiences. Innovative employee behaviour fosters economic sustainability. Emotional and digital dynamics influence tourist behaviour: collaborative strategies and co-created content support resilient, sustainable tourism and event experiences across diverse sectors. The book also presents a strategic model for sustainable festival management, emphasising stakeholder expectations across economic, environmental, and social pillars. It explores Brand Relationship Quality (BRQ), themed experiences, and children’s engagement, linking design to sustainability. Future perspectives highlight transformative tourism, regenerative practices, and Key Performance Indicators (KPIs) for sociocultural and environmental revitalisation. The book suggests three key trajectories linking sustainability to competitive advantage, visual culture, and conceptual frameworks in service and experience-based industries. It argues for a two-sided perspective on sustainability as a strategic resource, rather than a cost. Visual communication and cultural representations are shown to shape stakeholder perceptions and authenticity in sustainable branding. Furthermore, the book highlights the importance of community-based and regenerative approaches to sustainable development, particularly in tourism. These paradigms emphasise local engagement, ecological renewal, and adaptive strategies. Future research should deepen empirical understanding of how sustainability can be leveraged for transformation and long-term value creation.
