ABSTRACT
As the title indicates, this essay by Bateman focuses on the complementarity between Elleström’s intermedial media model and the multimodal model developed by Bateman and colleagues. This chapter gives a brief overview of Elleström’s model and comments on aspects that, from a multimodal point of view, can be considered to be lacking, mainly the ways in which sociality is related to the use and interpretation of semiotic resources. The lecture then gives an overview of Bateman’s multimodal model of communication, comparing its concepts and ideas with Elleström’s throughout. Bateman concludes that Elleström’s model is appropriate for discussing intermedial relationships, which is something that is lacking in multimodal research, thus providing an area of complementarity.
