ABSTRACT
In this chapter, Thomas Leitch discusses “How to Succeed in Intermediality Without Really Being Lars Elleström”. Writing in a light and humorous style, Leitch gives a (positive) overview of things that characterised Elleström as a scholar. The overview reads as a recipe for young scholars not just about how to do intermedial research, but also about how to approach research and analysis from different critical angles, showing that research style is about personality and that there is more than one way to do things. Following this overview, Leitch discusses three case studies which challenge the idea of narrative and the borders of qualified media, namely printed restaurant menus, interactive map apps, and weather reports.
