ABSTRACT
Media have the power to shape how individuals think about new concepts, particularly ideas around novel forms of technology. Since 2022, artificial intelligence and generative artificial intelligence have been a mainstream technology topic in media outlets, after the rise in popularity post-ChatGPT launch. In the field of higher education, this rise of ChatGPT has been perceived as both positive and negative. On one hand, educators see potential in new technology to guide students toward successfully utilizing a tool. On the other hand, many see this novel technology as an even easier way for students to cheat, plagiarize, and get around typical learning methods. This study investigates how two frames—efficiency and academic integrity, are discussed in higher education media outlets. Results indicate that the framing of these tech tools may shift the terminology in which we search for them over time, in addition to a shift away from academic outlets focusing most on academic integrity. These findings are discussed in terms of how educators may make sense of them.
