ABSTRACT
This chapter focuses on the specifics of studying argumentation in and as social interaction. We discuss three methodological approaches, namely, interactional analysis, conversation analysis, and the ethnography of argumentation, to study argumentative activity. These approaches are connected by three assumptions. First, argumentation is contextual. Second, argumentation is viewed as a dynamic process. Third, argumentation is understood as practice. We explain the main concepts and principles of each approach and their application to analyze argumentation. We also address the gains of studying argumentation in naturally occurring interaction.
