ABSTRACT
The chapter presents the private sector's support initiatives introduced on the national level of the Visegrad Group countries dedicated to the Ukrainian refugees. The business activities involved not only direct financial and material support but also facilitation of professional activation, services for the Ukrainian language-speaking customers and employees, as well as access to information and communication. The main purposes of the chapter are to indicate good practices in the forms of assistance offered to refugees from Ukraine by the private sector and to answer the research question whether, from the perspective of entrepreneurs, the proposed solutions are elements of their Corporate Social Responsibility strategy, social marketing, or cause-related marketing. The analysis is based on the signals of implemented solutions collected in the Visegrad countries.
