ABSTRACT
The theory of voting behavior in general elections in the United States is well defined and highly detailed. The road to the nomination has been less clearly defined. Candidates win the nomination with different strategies in different years. Obviously winning candidates must be adequately funded (or at least well organized) and able to articulate their goals and plans for the office. Issues seem to matter in some years, personality characteristics in others. And these days, candidates must subject themselves to the light of television news and project their image via television advertisements.
