ABSTRACT

This chapter discusses a new theoretical relationship framework for the practice and marketing of Global Domesticity futures for Widening Access for Mature Students (WAMS). The deficit in study skills, lived experience of mature students and mothers in Higher Education (HE), balancing time, study and space, and the area of technology attitudes are widely researched in WAMS for HE. However, the future of WAMS may lie outside the current paradigm of belonging. This chapter conceptualises a future relationship model between study, space, and domesticity for mature students. The trio of universities in Liverpool, one of the UK's most diverse cities, will be used as case studies for critical analysis of marketing, practice, and domesticity for mature students in the UK. The three universities are Liverpool Hope University, Liverpool John Moores University, and the University of Liverpool. The critical analysis uses Williams and Roberts conception in the article ‘I just think it's really awkward’ as a premise for an intersectional relationship model for WAMS, considering marketing, practice and Global Domesticity.