ABSTRACT
Through a case study of the creation and dissemination of animated short films Orochen Tale of Nisan Shaman (2022) and Orochen Creation Story (2022) as part of the exhibition “Hunters, Warriors, Spirits: Nomadic Art of North China” in Hong Kong in 2022, this chapter explores the interplay between digital media, intangible cultural heritage (ICH), cultural diversity, and sustainable development. Drawing on perspectives from media archaeology and critical heritage studies, including cinema of attraction, boundary objects, and actor-network theory, it addresses a critical and dynamic contact zone of heritage policy, theory, and practice: the UNESCO 2003 Convention for the Safeguarding of Intangible Cultural Heritage. This Convention notably emphasises “the widest possible participation” of communities, groups, and individuals that create, maintain, and transmit such heritage, aligning with key sustainable development goals (SDGs) such as sustainable cities and communities (SDG11) and quality education (SDG4). To integrate digital media into the safeguarding of ICH for marginalised groups, this chapter highlights the importance of strengthening capacity building by cultivating media talents and fostering creative cultural industries. Equally, it stresses the necessity of fostering and strengthening dialogues and collaborations between local actors and other interested regional, national, and international stakeholders, with cultural brokers playing a pivotal role in this process.
