ABSTRACT
Spiritual consumption describes the behaviors and processes in which people engage when consuming products, services, and places for spiritual reasons/ends. Whereas William James referred to the “varieties of religious experiences”, more recent work looks at the “varieties of spiritual experiences”, demonstrating the role and importance of spirituality in and across societies (see Values and Consumption). Indeed, with approximately 60% to 80% of people worldwide adhering to some sort of spiritual or religious belief according to IPSOS’s 2023 Global Religion survey across 26 countries, spiritual consumption holds considerable importance for consumer research.
