ABSTRACT
Boycotts and buycotts are collective actions by citizen-consumers aimed at influencing the behavior of firms or, less frequently, governments to act in favor of public good. These actions involve the motivation of private consumers to choose or avoid one product, brand, or manufacturer based on their ethical, social, or environmental record. Both actions are considered political consumerism as they introduce political considerations into private decisions, with consumers aspiring to create a more socially and environmentally just social order. They rely heavily on word-of-mouth though more organized campaigns are also used.
