ABSTRACT
Green nudges are subtle interventions aimed at promoting environmentally friendly behaviors and reducing harmful environmental impacts. Unlike restrictive measures, nudges preserve choices while gently influencing behavior through changes in choice architecture (see Choice Editing, Behavior Change). For example, setting double-sided printing as the default option is a green nudge, specifically a green default, which leverages people’s tendency to stick with the status quo. Green nudges are recognized as highly effective and are increasingly studied in behavioral economics, playing a significant role in policy discussions in many countries.
