ABSTRACT
Greenwashing is a form of selective or deceptive communication whereby an organization presents itself as being more environmentally friendly than it actually is, exaggerating or misrepresenting the extent or impact of its environmental initiatives and practices. Greenwashing capitalizes on a growing societal interest in sustainable organizations, products, and services, without necessarily implementing genuine sustainable business models or mitigating the organization’s ecological and social impact. In essence, greenwashing enables organizations to portray themselves as environmentally conscious and gain the perception of being good corporate citizens, without making substantial changes to their operations.
