ABSTRACT
The global spread of streaming platforms represents a crucial change in the production, circulation, and consumption of audiovisual content. The expansion of subscription video on demand (SVOD) platforms, such as Netflix, Amazon Prime Video, Disney Plus, and Apple TV Plus, has transformed the ways in which people watch TV programs and films, offering a user experience of interface that is embedded in a narrative that viewers have agency and control their experience through their choice. Online platforms also offer global consumers access to foreign audiovisual products, especially from previously peripheral languages and cultures. As a wide variety of international content has become accessible to audiences via translation, with media consumption shifting away from a linear, broadcast model to a non-linear, on-demand model, streaming platforms have become a key infrastructural and business model in the global media industry.
