ABSTRACT
The digital revolution has redefined how businesses acquire knowledge, particularly in the realm of international expansion. This chapter explores the transformative role of Internet-based tools and digital platforms in knowledge acquisition among digitally internationalised companies. Focusing on the integration of technical, operational, functional, and immersive experiences, it examines how these firms utilise big data analytics, cloud computing, artificial intelligence, and the Internet of Things to navigate global markets. By synthesising insights from frameworks such as the Knowledge-Based View and the Uppsala model, the analysis highlights the shift from traditional market entry strategies to digitally enabled ones. Additionally, it considers the critical dilemma of whether to acquire knowledge in-house or rely on external expertise, evaluating the strategic implications of each approach. The chapter also underscores the interplay of tacit and explicit knowledge in fostering organisational learning and innovation, particularly in adapting to local market nuances. Ultimately, it contributes to a deeper understanding of how companies can leverage digital and strategic knowledge systems to drive global growth and competitiveness.
