ABSTRACT
This study examines the contested memory of the Cultural Center of the Philippines (CCP) building within Facebook nostalgia groups, uncovering the complexities of architectural symbolism, personal recollection, and Marcos-era political legacies. Through mixed-methods analysis of 65 posts and 978 comments across three major Filipino online communities, this research demonstrates how the CCP building functions simultaneously as a trigger for individual nostalgia and as a battleground for competing interpretations of the Marcos era. The findings demonstrate that while users predominantly share personal memories of the space, these seemingly apolitical recollections remain inextricably linked to broader political narratives, reflecting the ongoing struggle to reconcile with the Philippines' authoritarian past in digital memory spaces.
