ABSTRACT
This study examines the Sámi community’s communication strategies regarding climate change and human rights violations through the lens of framing theory. Using two case studies – the proposed iron ore mine in Gállok, Sweden, and Norway’s Fosen wind power plant – it analyses how Europe’s only recognised Indigenous people frame their messages in social media. By comparing environmental, cultural and human rights frameworks, the study finds that while the Gállok case primarily emphasises environmental concerns, the Fosen case is framed as a human rights violation, reinforced by a Supreme Court ruling. The research highlights the role of digital communication in shaping narratives and mobilising support for Indigenous rights.
