ABSTRACT
The chapter explores the relationship between feminist identity and the entrepreneurial intentions (EI) of female youth, particularly students. EI, representing the conscious state of mind preceding action, are crucial in understanding the likelihood of individuals becoming entrepreneurs. The literature review delves into the theory of planned behavior, emphasizing the significance of personal attitudes (PA), subjective norms (SN), and perceived behavioral control (PBC) in shaping behavior. It also discusses feminist identity, highlighting the challenges faced by women in entrepreneurship due to gender biases and societal perceptions. When those two domains interlock into an empirical model. The cross-sectional study was carried out on the University of Zagreb, Faculty of Economics and Business in Zagreb, Croatia. The findings demonstrate that self-identification as a feminist (SIF) is an antecedent of PA and SN. On the other hand, SIF is not an antecedent to PBC and EI. The interpretation of these results is presented on the basis of which future studies could improve the understanding of the relationship between feminism and entrepreneurship.
