ABSTRACT
This article seeks to address the impact of digitisation of the agricultural market in assessing the market definitions in the context of potential harm to competition in this sector. In doing so, the emphasis will be on the role of trust, frontier technologies, and intellectual property in this market and the article asks the question how the transfer, processing, and analytics of data can be made broadly accessible to all stakeholders, while assessing regulation on the basis of competition law and the law against unfair competition.
