ABSTRACT
This chapter presents evidence from a variety of video-on-demand catalogue analyses to identify streamers’ transnational strategies in Europe. It traces the evolution from schedule-based programming research to the emergence of catalogue studies, distinguishing between macro-level analyses of content availability and market structure, and micro-level investigations into interface design, recommender systems, and prominence mechanisms. Drawing on academic literature and regulatory reports, the chapter argues that catalogue composition and configuration are analytically intertwined, reflecting both corporate strategies and policy interventions that are characteristics of the European market. The chapter also highlights the methodological challenges in accessing, interpreting, and standardising catalogue data, calling for greater multi-method collaboration and contextual integration. Ultimately, it positions catalogue research as a valuable entry point into broader debates about cultural diversity, media governance, and the evolving architecture of streaming ecosystems and their impact.
