ABSTRACT
This conclusion synthesises the book’s arguments, starting off with the ‘European paradox’: a creative but structurally fragmented audiovisual space shaped by global streamers and long-standing institutional legacies. It examines how Netflix’s template set industry norms while coexisting with the varied strategies of Amazon, Apple, and others, and shows how streaming brings both disruption through platform logics, datafication, and asymmetrical investment, and continuity rooted in national regulation, creative labour, and market size. The chapter highlights continued differences between large and small markets, evolving policy instruments, shifting broadcaster strategies, and emerging forms of collaboration. It closes by identifying future research needs in media economics, audience interfaces, and comparative global streaming studies.
