ABSTRACT
This chapter examines how global streamers, particularly Netflix, are reshaping television production in Europe. Drawing on television production scholarship, trade press analysis, industry events, and interviews with European creatives and professionals, it explores the ambivalent dynamics of collaboration between local industries and transnational streamers. The analysis identifies three interrelated transformations: the reconfiguration of financing through cost-plus models that consolidate ownership within US-based corporations; the industrial and aesthetic adaptation of local intellectual property for scalable, cross-market exploitation; and the redefinition of creative autonomy under algorithmic and data-driven regimes. Whilst global streamers enable access to resources and visibility, they also introduce new asymmetries that challenge long-standing production cultures and institutional norms. The chapter argues that European television operates within a hybrid field of dependency and negotiation—where global imperatives and national specificities intersect, compelling local creatives to continually recalibrate public and commercial priorities in an evolving media landscape.
