ABSTRACT
In the 1990s, when new technologies and deregulation policies were emerging throughout television practices, the resulting changes were considered to be transitions that would lead to a completely different and enhanced form of television. Back then, everybody anticipated that digital television would evolve as a new, possibly interactive television standard. Today, as profound changes are still taking place, scholars refrain from determining television’s future form, focusing instead on the process of its transformation. The features of contemporary television simply seem to undermine a coherent definition of the medium, which seems too complex, too heterogeneous, in constant flux.
