ABSTRACT
What does audience research have to teach us about the relations between cinema and other cultural traditions (theater, literature, etc)? How do its findings query the claims made by other less empirical approaches to the issues raised by adaptations and cross-overs? In this essay I draw on three projects that, among those I have been involved with across more than twenty years, have produced especially relevant evidence. But I begin and end with some critical reflections on the dominant ways in which this issue has been framed within film studies.
