ABSTRACT
This chapter describes Xiangpi 橡皮 (Eraser), an ongoing literary avant-garde project that started in 2001. Since then, Xiangpi has been adapted to multiple media platforms, generating replicators that continue to mimic its core ideas and values. In the first section, I identify the salient features of Xiangpi, including its online poetry literacy, relevance to the Chinese poetry scene, and connections with both the tendency towards colloquial literature and the avant-garde Chinese literary movement. The second part focuses on meme theory and its application to the Xiangpi phenomenon. The last section explores how online and printed memes have played a vital role in establishing Xiangpi’s success as a memeplex in Chinese literature.
