ABSTRACT
Sustainability is increasingly discussed in the context of games, fandom, and play. Fans critically question what they consume and create awareness around sustainability in their own practices. In this chapter, I conceptualize these practices and discourses as sustainable fandom. Sustainable fandom involves discourses of responsible consumption as well as the sustainable design of one’s own fan activity. Sustainability in fandom has not been widely studied, but it is increasingly discussed by audiences themselves. I provide several examples of sustainable fan practices and interactions, such as ecomodding, “ecocosplay” (sustainable cosplay) and green board games, which show that players increasingly aim to integrate sustainability as one of the core values informing their own “green” production of fan works.
