ABSTRACT
This chapter argues for why sector transgressions are not just a phenomenon of big tech, but equally present in small platforms. Through an analysis of the MyGate application, which focuses on community management in residential associations, she demonstrates how the company leverages its dominance in the sector by diversifying its offerings to move from a focus on identity verification to aspects such as payments. In doing so, this chapter argues that, much like big tech, these platforms place an emphasis on increasing the services on offer before focusing on profits, and in this particular case, see the road to growth as being shaped by super-app ambitions.
