ABSTRACT
In this paper, I’ll begin by tracing the historical context for world building as enactment of fandom, primarily by constructing an arc between the golden age of cinephilia and the current state of transmediaphilia. How do both of these taste ideologies depend on the acquisition of a certain kind of media literacy, subcultural affiliation, and modes of both accessing and reconfiguring popular archives made up of the accumulation of textual universes formerly considered to be disposable entertainment? Once I’ve established the most productive points of contact, I’ll focus on the impact of portable digital devices as breeder-reactors of world building due the inherently transmediated nature of the devices themselves and the play-listing mentality of the popular archivists who use them.
