ABSTRACT
Digital culture can be conceptualised as a set of practices taking place in online and offline domains around the consumption and production of digital goods. A cultural economics perspective on digital culture must investigate both market and non-market-based values (e.g., sociability, information, knowledge, and affective economies), which emerge from its wide range of cultural practices. This chapter explores the advancement of “platformisation” (the intermediaries) within economic lives with illustrative examples and discusses the consequences for researching arts and culture. We further explore how the amateurisation of cultural production blurs boundaries between the public-private spheres of production and reshapes value-creation. To understand the novel cultural practices embedded in the digital sphere(s), we support the claim that contemporary value-creation is better understood as a mix of valuation spheres intertwined (i.e., public and private, production and consumption) where meaning-making and market values embed digital practices.
digitalisation; digital culture; social media; practices; values
