ABSTRACT
A reasonable consensus has emerged among news media managers that creating digital products that meet the needs of audiences requires a reconfiguration of newsrooms. Innovative organizations have incorporated collaborative practices and workflows, where various professional profiles meet in multidisciplinary teams to rethink content, products, processes, and even editorial structures. Nevertheless, extant literature shows that these processes are worthless if they do not accompany a shift in professionals’ attitudes, beliefs, and behaviors to accept changes or even promote these transformations. This chapter analyzes the intertwinement between “new organizational forms and teams” and “corporate culture,” which were identified as innovations in journalism in the JoIn-DemoS project in Spain, Austria, Switzerland, the United Kingdom, and Germany. The results corroborate that the redefinition of corporate culture is essential for setting up innovative news organizations that create well-focused products.
