ABSTRACT
This chapter analyzes the work of the teams that develop innovative narratives to tell stories in selected news outlets in Germany, Spain, Switzerland, and the United Kingdom. “New digital storytelling” as an innovation refers to journalistic production by multidisciplinary teams that implement projects through a variety of resources and formats, obtaining some success in terms of audience, advertising revenue, brand image, or prestige for the media organization. These new storytelling formats vary across journalistic cultures, both in native media and in the digital editions of legacy media, and are based on interactivity, hyperlinking, and multimedia. The combination of these elements with the creative possibilities of explanatory, visual, data, gamified, enriched, and personalized news content offers a promising potential for journalism in a market of overabundant supply and increasingly fragmented audiences.
