ABSTRACT
This chapter uses the empirical findings of the JoIn-DemoS project on the implementation of innovations in journalism, their goals, and supportive and obstructive conditions to draw implications for journalistic practice. A comprehensive framework for media managers is outlined to effectively address and implement innovation in media organizations. The authors highlight the importance of aligning rules (quality objectives) and supporting resources (allocating and authoritative) to achieve sustainable innovation in journalism. The central premise is that a quality management system is crucial for the sustainable implementation of innovations in media organizations. The authors further emphasize the need for recursiveness in the quality management process, where rules and resources are continuously updated and adjusted in response to organizational actions. The chapter acknowledges as well that managing innovation can occasionally lead to dilemmas.
