ABSTRACT
This chapter introduces two major approaches – deductive and inductive – to qualitative data analysis. It then illustrates how these approaches are employed in the most commonly used forms of qualitative data analysis, such as content analysis, discourse analysis, narrative analysis, visual analysis, and grounded theory. The chapter then engages with the practice of qualitative data analysis: of preparing, annotating, coding, and exploring field data to yield meanings, insights, and conclusions. It ends with brief reflections on collaborative practices of analysis and the need to continue critically evaluating data.
