ABSTRACT
This chapter will help you better understand NVivo, from the nuts and bolts to advanced functionalities. It provides a linear framework for how to conduct qualitative data analysis with NVivo. It starts by considering how to create a design framework before going on to the topics of research material preparation, coding, memos, and annotations before considering how to undertake data exploration. The chapter considers some of the complexities NVivo users often encounter and shows how GenUrb utilised an inclusive methodology that aligned with a feminist ethics of care. As you begin data analysis using NVivo, you may find it helpful to consult web resources that provide instructions.
