ABSTRACT
This chapter deals with a major challenge of qualitative social science in general and DA research in particular: visualisation. Presenting the results of discourse analysis in an illustrative way is not a trivial task but indispensable in order to make knowledge accessible. While discourse analyses tend to fill volumes with detailed documentation of findings by quotation more and more authors have presented innovative synoptical tools and instruments. This holds also true for SKAD. The chapter discusses the advantages of different visualisation techniques and tools. In an introductory part, it also reflects on an important temptation in this regard, which we call creeping quantification. In the main part of the chapter, we present some examples from SKAD studies, before introducing a more generally applicable software for data visualisation in qualitative research: the Entity Mapper.
