ABSTRACT
This chapter focuses on green sport facility marketing strategies exist, and also launched the Leadership Energy and Environmental Design system (LEED). It examines marketing strategies and sponsorship trends can assist in identifying the potential opportunity LEED offers in soliciting sponsorships. In response to the pressures of fiscal responsibility, facility managers seek techniques to offset the investment of green initiatives like LEED. The chapter explores the branding opportunity a LEED certification offers within the sponsorship solicitation process, sport marketing literature. It shows that the potential sponsorship solicitation opportunities for LEED sport facility marketers. Twenty-one sport marketers of LEED-certified facilities were interviewed on their promotion of LEED in the solicitation of sponsors. Being able to profit from a LEED certification and other environmental sustainability initiatives will benefit sport marketers by being able to positively affect their bottom line, thereby assisting in the accomplishment of financial organizational objectives.
