ABSTRACT
Selman outlines a thoughtful version of sustainable development in ecological terms as characterized by three forms of equity. First, intergenerational equity ensures that the Earth is passed on to the future in the same condition as when it was inherited. Second, the needs of all peoples within a single generation are cared for, what she terms intragenerational equity. Finally, she defines transfrontier equity as living within the limits of local resources. With the increased awareness of the effects of climate change and the overall degradation caused by industrial practices, pressures have mounted on sport organizations and facilities for the development of more "green" practices that demonstrate a commitment to environmental sustainability. An important point on the Olympics' environmental initiatives and greenwashing tactics is to understand the larger social processes that condition the precipitation of sustainable practices that are without any substance. Although greenwashing occurs at mega sport events like the Olympics, it is also common throughout professional sports as well.
