ABSTRACT
Professional sports teams have demonstrated that “going green” means more than generating profits. It means how teams build, operate, and manage their stadiums’ impacts on natural resources. By incorporating sustainable practices, they can help raise collective awareness of some of the most important issues of our time. 1 Over the past decade, stadium developers and teams have used their influence to showcase the need to incorporate sustainability into business (Henley, Hershkowitz, & Hoover, 2012). The real questions are have they done enough and what more can they do?
