The pervasiveness of social media in young people’s lives is widely acknowledged; yet, there is little robust evidence on the impacts of social media on young people’s health and wellbeing. In this chapter, we explain the innovative research we have undertaken to understand, from young people’s perspectives, the health-related issues and opportunities of social media. We explain key terms, including the new ‘content-led pedagogical framework’ and the ‘pedagogical case model’. These tools were used to present, analyse, explain, and translate empirically rich data on young people’s experiences of social media, and from stakeholder and academic groups from a range of disciplines.