This chapter introduces, illustrates, and analyses the finding that health-related information that young people perceive to be relevant to their needs is highly accessible on social media. However, most of the health-related material available to young people could be regarded as inappropriate, as it is designed for and targeted at adult populations. This chapter argues that social media designers have a responsibility to protect young people from inappropriate health-related content that is easily accessible. Schools/teachers and parents/guardians also have a responsibility to empower young people to act critically, safely, and ethically in digital/online environments, while also developing their health literacy.

A digitally animated case study video of the evidence presented in this chapter can be accessed from: https://epapers.bham.ac.uk/3062/