ABSTRACT
The occurrence of the COVID-19 pandemic intensified the ageist attitudes in society. At the same time, the pandemic made it more difficult to identify such attitudes. The aim of this work is to attempt to explore this area. The manifestations of ageism may be observed in the models of social functioning, healthcare and in media. The oldest members of society face the direct consequences of ageism. However, ageism may indirectly affect other people as well. It weakens social relationships, breaks family ties and intensifies the sense of threat which is already heightened because of the pandemic. There are numerous initiatives aimed at supporting older adults. Older adults’ involvement for the sake of society shows that they may offer a lot of values visible in initiatives they undertake.
