ABSTRACT
The Media Entertainment Success Cycle (MESC) provides a comprehensive theoretical framework that can help researchers identify and understand the supply and demand processes that govern successful entertainment media. The supply process encompasses entertainment development and distribution, aimed at providing an immersive and engaging experience. The demand process illustrates how individual responses and effects influence preference and motivation for the selection of entertainment products. Positive reception not only encourages increased user engagement with similar content but also stimulates the development of similar products within the entertainment industry. The MESC summarises entertainment research within an integrative framework where industry supply and user demand are two mutually reinforcing processes that perpetuate successful media entertainment.
